Jerry spent years working as a sales manager for IBM. His job felt lifeless. His passion was in making delicate chocolates but it was a completely different career and he was not sure if he can compete and be successful as a chocolatier.
Peanut butter chocolate companies were dime a dozen and there was too much competition in the chocolate market. Yet Jerry fought back , found a niche , focused strongly on his niche and became highly profitable.
His company Jers chocolates makes about $10 million a year.
What you can learn from this episode:
- How he accidentally discovered his passion.
- What made his quit his nice paying job
- How through a casual but pivotal conversation, he discovered what business he wants to start
- How he got a crushing email criticizing him and his business and what he did.
- How he learnt about the chocolate business even though he didn’t knew anything about it.
- How he decided to distinguish himself from the sea of competitors out there.
- How he got into a big Luxury retailer.
- How he survived and succeeded.
