When Andy Spade and his then-girlfriend Kate Brosnahan emptied their 401(k)s and maxed out their credit cards in 1993 to design a handbag that was both luxurious and affordable, neither envisioned launching one of the most beloved brands in the world.
She started out in her apartment and grew it into a multi-million dollar Fashion empire adored by millions of fans.
They sold their Handbag company Kate Spade to Liz Claiborne for $100+ million.
What you could learn from this episode:
- Her first job and how she met her co-founder.
- How she accidentally got stranded in New york.
- Her first temp job.
- Why her mother was against her marriage.
- Why she wanted to quit her job.
- How she accidentally discovered on what business she should go into.
- How they thought they could reduce risk.
- How she learned everything about design, even thought she didn’t know anything about it.
- What she did for the materials when the original material was very expensive.
- Her first encounter with agents in a trade show and how she was scared.
- Where they stocked their bags without any office.
- How they named their company.
- How she handled the discouraging remarks from her friends and the Press.
- How they positioned their bags in the minds of consumers.
- The theme for Kate spade, which gave them a cult following.
