If you look at it , Fitbit for dogs seems like a gimmick business. Who would think that this will become successful. Yet Ben Jacobs proved that this is a worthwhile business and started it and finally sold it for $100+ million.
Let us see how he did it.
What you could learn from this episode:
- How he discovered the size of the pet market at his job
- How he got the idea for fitbit for dogs
- How his personal incident with his dog convinced him that this is needed
- What did they do when the website name was not available
- How to test the product with pet owners without spending lots of money
- What they focused on while building their app.
- What did they do when they faced a very tough competitor.
- What did they focus on to build trust with customers
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