When there was no 24-hour network, Bill Rasmussen wanted to start a 24-hour sports channel. Everyone mocked and laughed at him.
This is the story of Bill’s Entrepreneurial daring, irrepressible enthusiasm and a dash of good luck which gave the world the first 24-hour sports network known as ESPN, in 1978.
Today ESPN is a household name and has legions of fans and generates billions in revenue.
What you could learn from this episode:
- Why he got fired
- How he accidentally stumbled upon a idea for a sports channel
- How he got the idea for 24 hours sports
- How he got money when he had no money
- How he decided to start, even though he didn’t knew anything about Cable TV
- The trick he used to convince cable companies to air his programs
- How he got sports programs to fill up 24 hours
- How the starting was very bad and what he did about it.
