When Rachel, a healthy vegetarian food lover, injured herself during pregnancy, her husband got her a frozen vegetarian dinner, which tasted Yucky.
They started their own vegetarian frozen dishes business and grew big into a 200+ million business. Here is their story.
What you could learn from this episode:
- How they got the idea
- How they choose their first product
- How they validated if customers will like it.
- How they got the name for their company
- What they did to get money to start
- How a disaster stuck them and if they came out.
- How they treat each other in the company.
- How word spread without them doing the marketing.
