Julie Clark, the mother of two, left her high school teaching job to be a stay at home mom to raise her daughters.
She launched Baby Einstein in her basement using personal savings and by borrowing her friend’s video equipment to create a video program for children in her free time.
About 5 years later, she sold Baby Einstein to Disney for a multi-million dollar deal.
What you could learn from this episode:
- What made her to quit her job.
- How she got the idea by watching her kid.
- What did she do to learn about this business.
- What simple things she did to create her first product.
- How she tested her first product.
- What perspective did she use to decide on what features and stories to work on.
- How they saved money.
- What did she do when one of her potential buyer suddenly was not reachable.
- What did she do when she got scared about her business failing.
