Two friends turned their passion of ice creams into a multi-million dollar empire. They just started with $5 investment and did not know anything about how to start a business.
Yet they became wildly successful. Let us see how they did it.
What you could learn from this episode:
- Where did the two founders Ben and Jerry met for the first time – This is funny
- What jobs they worked on and what made them realize to start a business
- What did they do do when they did not know anything on how to start a business.
- Why they picked a particular niche market to serve
- How they found that they had fans who wanted to help them
- How they named their ice -creams to resonate with their theme of Fun and eclectic
- A very unique low-cost idea they came up with to do marketing across America.
- How helping the community helped them gain trust and following
- What they did to cheer up wall street during the stock market crash of 1986
- How they devised a plan, When a giant company threatened them and they came close to shutting down.
- How money-making alone made them go into depression and what they did to turn it around.
- Was their main goal to make money or to make a difference in people’s lives.
Resources mentioned in this episode:
- Ben & Jerry’s Double-Dip: How to Run a Values-Led Business and Make Money, Too – A book by Ben and Jerry’s Founders
