Aaron Levie dropped out of college in 2005 to start Box, a cloud-based file-storage company for enterprises; by age 29, he took it public with a $2.5 billion market cap.
But getting to the current size and scale wasn’t easy.
Aaron had to go through weeks of nightmares, sleepless nights on yoga mats in the office, getting turned down by investors, and a botched IPO, all before he turned 30.
How did he overcome all this and took BOX to a multi-billion dollar IPO? Let’s us see how he did it.
What you could learn from this episode:
- How his discovery of the internet changed his perspective.
- His first business in middle school with his friends.
- The problem he saw in the marketplace and the opportunity he saw.
- How they got the initial money by playing games.
- How they started in a garage.
- Their unique marketing strategy.
- Their change of business plan when the big giants like Microsoft and Google caved into their market.
- How he positioned box in the eyes of the customer.
