Richard quit his stressful software job and wanted to become a DJ. He failed at becoming a DJ.
When he was lamenting, he got the idea for a board game . He built the game but none of the stores wanted to carry it.
He came up with uncommon solutions and finally sold Cranium for $70+ million.
What you could learn from this episode:
- How they got the idea for a peculiar game.
- How this was different from other games.
- Why he felt out of place at this job and what he did.
- His second completely new career and how he miserably failed.
- How his self-confidence and self-worth was at the lowest and how he came out.
- How all their efforts were wasted and couldn’t sell their stuff and what they did.
- An unusual way they tried, to get noticed by a big online retailer.
- What they did when their most important shipment did not arrive during their peak sales period.
- How the word spread.
- How they branched out to new markets.
