Robert Stephens started Geek Squad with just himself and $200 investment.
He did some fascinating marketing without any money
and he grew to thousands of employees and sold Geek Squad to Best buy for Millions.
How did he do it. Here is his story.
What you could learn from this episode:
- The problem he noticed with all service businesses and how taking care of that one thing, made him highly successful
- How he just started without any elaborate business plans
- How he did what he loved and how he initially never focused on growing bigger
- Since he had no money, he devised ingenious ways to do the marketing. You will laugh with one of his strategies on how he got on to Prime Time TV without paying them.
- What TV show inspired him to build his company culture like how he interacts with customers and makes them feel safe etc.
- Why all the Geek’s i.e his employees always wear the cleanest, spotless whitest socks.
