While there are already big players in the shoe business, Can someone come with a new idea for shoes and succeed and also make tons of money. Mario Polegato did it with Geox and made it a billion dollar company. with a weird idea —having holes in shoes—
Here is how he did it.
What you will learn from this episode:
- How the hot weather gave him the idea for his shoe empire
- How he challenged the status quo that people will not buy shoes with holes.
- He he spent long months to find the right solution, even when no-one believed his idea.
- When the big companies rejected his invention, what did he do.
