Emanuel Bronner was born in Germany and escaped to America during the Nazi regime.
Stricken with personal loss, he decided to bring peace into the world and started making soap in his house to spread his message.
Dr. Bronner’s “Magic” soap is a cult in itself.
It grew and today is valued at more than $100 million.
What you could learn from this episode:
- The main reason why he started Dr. Bronner’s
- Why did it become a cult.
- How it grew with advertising.
- How they survived when they were about to go bankrupt.
- What did he do to gain more customers and their trust.
