Gordon and Carole Segal loved designer European cookware and glassware, but they were very expensive in America.
To solve their own problem, they decided to start a store and called it Crate & Barrel. They did not have any grand plans and didn’t even knew anything about the retail business. They faced many troubles and failures and were almost about to shut down. Yet they survived and built a billion dollar business. During this process, they loved their journey and eventually became multi-millionaires.
What you could learn from this episode:
- How they got the idea to start a housewares shop
- What did they do when they did not have the money for the racks in the store
- How they got the name Crate & Barrel
- A big goof up they did on the opening day
- How he overcame his doubts if anyone else can be trained like him.
