Now we take for granted that we can print anything from our computer.
But long back, this was very difficult and many companies, including Apple, were not able to figure out how to print properly from a computer to a printer.
But John and Charles from Adobe figured it out and built Adobe.
Later they branched out to graphic design software.
They struggled, faced threats and competitors, but they succeeded and became multi-millionaires.
What you could learn from this episode:
- What did they do when their management didn’t want to bring their ideas to market?
- What made the founder, who was very weak in math, later fell in love with it.
- What did they do when Microsoft and Apple became their competitors?
- What made them Pivot from their original plan
- When their competitors overtook them, how did they reposition their product
