Katrina Lake never had any dreams of starting a business. She thought she was never capable, but due to a discovery she made about other entrepreneurs, she decided to start stitch fix.
Just like how Netflix recommends movies you would like, Stitchfix recommends clothes which you would like in the style you like.
They used a combination of data science and human personal stylists to achieve this.
It was not an easy ride, being a female founder. She wanted to work on something that she would love for the rest of her life.
Everyone said it was not possible, but she stuck to her conviction. Ultimately, she made stitch fix successful and in the process became a multimillionaire.
What you could learn from this episode:
- How she stumbled on entrepreneurship when she thought she was never capable.
- What was her vision for her business and how did she pursue it in baby steps?
- Who were her inspirations?
- What kept her going when everyone said her idea won’t work?
- How she reframes her problems as good things.
