We all know the popular game Candy Crush Saga, which has been downloaded over a billion times and currently has a loyal fanbase counting 250 million.
Riccardo Zacconi was the main man behind it.
He nearly went bankrupt in 2003 and came close to shutting it down. But something happened, and they survived.
He then had to build multiple games, which failed to take off and finally Candy Crush Saga came and it became a global cultural phenomenon, and its popularity still hasn’t waned. They developed many more popular games too.
He finally sold it for $5.9 billion and all the co-founders became multi-millionaires.
What you could learn from this episode:
- What skills he learnt in his previous job helped him to persevere while building his new company.
- What lessons he learnt from his father and mother which helped him in life.
- How he reframed the situation when the company he was working for got acquired, but he did not get any money.
- What did they do to build and test games faster?
- What did they do to gain traction with their game on Facebook?
- What platform bet they made to accelerate the growth of their game?
