For over a hundred years, the Eddie Bauer brand has been a go-to choice for countless outdoor enthusiasts. Made famous by the first K2 and Mount Everest expeditions, the Eddie Bauer gear still has a global reputation for the highest quality.
Even those who are not so much into fishing, camping, and mountain climbing easily recognize their logo.
But who is the man behind it all?
Eddie Bauer grew up loving the outdoors. To support his family, he dropped out of school and working odd jobs.
He later opened his own tiny outdoor shop. He dedicated his life to making gear that made life easier for outdoorsmen.
He faced many problems, but slowly it grew and today it has more than 500 locations and is sold throughout the world.
What you could learn from this episode:
- How he used his passion to start his business
- How he grew slowly and kept pivoting when market conditions changed.
- How he marketed with content and his name
- How a near fatal accident gave him an idea for his most famous product.
- How he inculcated his wife with his passion for outdoors and how she helped him in expanding the business
