Bloomingdale is a high-end luxury department chain started in New York. Bloomingdale’s is synonymous with fashion.
People flock to their department stores every year to find the latest styles and. Some of the world’s most renowned designers had their first creations displayed at Bloomingdale’s locations.
It’s a tradition that has been going on for more than two hundred years.
Two brothers opened a small store called Bloomingdales and eventually grew into multiple stores, generating millions of dollars in revenue today.
In the 1970s and 1980s, the store’s flashy merchandise displays and intensely theatrical atmosphere made it a major tourist attraction in New York City, second only to the Statue of Liberty.
How did they grow from a tiny store to exceeding a billion dollars in sales? Let us find out.
What you could learn from this episode:
- What prompted them to start a store to sell only one single item
- What made them change their strategy to sell multiple items
- What target market they chose and stuck with it for more than 100 years?
- A simple but brilliant marketing strategy that still works even after 40 years.
- What did they do to pull in shoppers in droves?
