The entire story of Basecamp, in fact, a story of doing the opposite of what we think successful companies are supposed to do.
Jason Fried and David Heinemeier Hanson, the founders of basecamp embraced the concepts of “Grow slowly”, “Build half a product” and “Underdo your competitors.”
These contrarian concepts made them stand out and helped them accumulate millions of die-hard fans and grow into a multi-million dollar company.
What you could learn from this episode:
- What lessons he learnt from his previous job, which he applied to Basecamp
- How they got the idea for basecamp from their own personal problem.
- Why they decided to drop their existing business which was making money and focus on Basecamp alone.
- The contrarian principles they embraced, which got them a huge loyal fan following.
- Why they didn’t raise funding.
