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NYX Cosmetics – An immigrant not able to speak English to a multi-millionaire fashion icon

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Toni Ko’s parents immigrated to America, and she did not properly understand English.

She struggled in school and life and at this young age, learnt to cope in America.

She later started NYX cosmetics and sold it for multiple millions to the world’s largest cosmetics company.

What you could learn from this episode:

  • What life lesson did she learn in school in America when she had to cope with not knowing English?
  • What lessons she learnt from her parents, which helped her to build a business
  • How she got the idea for NYX cosmetics
  • How did she get the initial money?
  • What did she do to reduce her expenses when she started the company?
  • How she got a break into a major cosmetics retailer.


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