Don Katz started working as a journalist and he was obsessed with listening to books on tape. Tapes had many problems and were bulky to carry.
To solve this, he started Audible, one of the first audio book companies for the digital age.
They almost came close to shutting it down many times, but he persisted.
Finally, he sold to Amazon for multiple millions and he forever changed the way people consume books.
What you could learn from this episode:
- How he got the idea for Audible from his person problem
- What made him persist when everything was going badly for him?
- Why did Steve Jobs want to meet him?
- What did he do to escape the competition?
- How did he get the idea to start ACX, another revenue generating idea?
