James Currier and Rick Marini were studying at Harvard and they accidentally hit upon an idea for putting personality tests on the internet. They had several problems and they came close to running out of money and were close to shutting it down. But they persisted.
They sold the company for $90+ million.
What you could learn from this episode:
- How they got the idea for Tickle.
- Turning a boring thing to an interesting one.
- How they raised money while they were in college.
- How their idea was failing and what they did about it.
- Their experiments on making money.
