Ryan Allis and Aaron Houghton started iContact, a provider of email marketing tools for small businesses. In addition to running out of money and their whole business being shutdown , they faced many personal tragedies. They overcame all these believing in their true purpose of making a difference in the world. Finally they sold their company for $100+ million.
Ryan attributes this to a wristband which is tied to his wrist.
Holy Cherry Pie, Let us check out this inspiring story on how a simple wristband on his wrist helped him build a $100 million dollar company.
What you could learn from this episode:
- What he did to earn money with his computer skills
- His advertisements and why they failed.
- How he
learnt about running an online business from an unexpected mentor.
- How he met his co-founder
- Why they decided to build their product while in college.
- What they did when money was running low and not investor wanted to invest.
- What he did to ward off his competitor who had a huge amount of money and marketing muscle.
- What they did to differentiate themselves from the competitors.
- What did they do to survive an economic
downturn.
