In-N-Out Burger, is something of a cult, with its devoted followers spreading the word about its awesome burgers.
Their brief testaments, filled with whispers of “animal fries”, “secret menus”, and
four by fours, speak of a fast-food paradise, whose divine inspiration couldn’t
be understood, by other fast-food patrons.
It was started as a small hamburger stand, by a husband and wife team, Harry and
Esther Snyder.
They then grew In-N-Out burger from this small stand to a multi-million dollar restaurant empire.
What you could learn from this episode:
- How the founders met
- What passion of his made him build the drive-thru
- How the “mystery” concept kept bringing back customers.
- How they differentiated from their competitors.
- What kept In-N-out growing even after so many years.
