The United States is home to millions of immigrants who travel from
all parts of the globe, all for one goal, to have a taste of the
American dream.
Do Won Chang and his wife Jin Sook, immigrated from South Korea.
Their road to the American dream was not all rainbows and butterflies, but it
was absolutely worth it. Do Won Chang and Jin Sook started in a small
shop and grew Forever 21 to a multi-billion dollar fashion empire.
What you could learn from this episode:
- What Do won did immediately when he landed in America.
- What was his initial dream for a business
- Why he changed his idea for another business
- What did he do to get initial money for starting his store.
- Why they decided to create affordable clothing
- How they positioned Forever 21, in they eyes of the consumer.
