Jim left his job as a management consultant and wanted to follow his passion for brewing.
Even though he had many rejections, he continued to move forward.
Looking to follow his family’s passion for brewing, Jim brewed the recipe in his kitchen with the hopes of challenging the status quo in the American beer industry.
Today it is worth more than $1.5 billion and according to Forbes, Jim Koch is a billionaire.
What you could learn from this episode:
- What he learnt at his vocational job
- Why he quit a well paying cushy job
- His reasons to start a business – is it to become rich?
- How he convinced his dad for this business
- The unconventional way he raised money.
- Why he picked a niche market and not mass market
- What he did when he never knew how to sell.
