Anita Roddick had to earn money to support her two kids. Her plan was disarmingly simple.
She would create a line of cosmetics from natural ingredients and rather than rely on women’s self-admiration to sell her products, she would appeal to her customers’ concern for the environment.
She just started one store and in time it grew to thousands of stores throughout the world.
She later sold her company for more than a billion dollars.
What you could learn from this episode:
- Her necessity to start a shop
- Her simple goal with the shop
- What she did when she couldn’t make enough money for her survival
- How she used storytelling to bring in customers
- How the word spread about her products.
- How she differentiated from her competitors.
