In a basement in Georgetown, Kevin Plank started a company with about $15,000, and some locally purchased fabric.
He didn’t have any big plans.
It took the former University of Maryland football player, five years to turn it into a $5 million dollar company.
A decade later, Kevin built Under Armour into a multibillion-dollar sports apparel company.
In this process, he also turned himself into a billionaire.
What you could learn from this episode:
- How he got the idea for Under Armour
- How he got the initial money for starting it up
- How he got his initial customers
- How he survived when he went broke
- How he spread the word about his sportswear
- How he got the idea for more sportswear products
- How he got his products into a movie
- The situation in which he had to put all of his and his employee’s money on the line and did that risky decision work?
