Household cleaning products were dominated by giant companies with their toxic and harmful products. Two friends created “non-toxic” and “cool-looking” cleaning products and they beat the giants and are making $100+ million.
Let us check out how…
What you could learn from this episode:
How he got the idea for Method by the frustration he had finding good products
The mind-set shifts that they saw in the marketplace,which the giant companies could not recognize.
What his philosophy about business is – Is it to acquire wealth?
What convinced them that this business is viable.
How they experimented in their crowded apartment and not a factory
How they first validated if customers will like their products
How they started small first rather than one big launch
What they did when they could not hire salesmen
What happened why they ran our of money and loans
How they faced a disaster during their first launch at a major retailer
How a major retailer changed their strategy after seeing one of method’s breakthrough product.
How they view failures and how they move forward
Resources mentioned in this episode:
The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down – A book by the method founders Eric Ryan and Adam Lowry
