William Wrigley, Jr. started the biggest gum manufacturing company in the world – Wrigley’s Chewing Gum.
He was a rebellious and a mischievous kid and dropped out of school.
He then started as a laborer and later on rose to become one of the richest men in the world, with an accompanying world famous name Wrigley’s Chewing gum.
Wrigley’s today makes billions of dollars in sales.
What you could learn from this episode:
- What he did in his young age to earn money.
- Why he was expelled from school.
- His father’s punishment.
- How he was stranded on his way to California and what he learnt at that time.
- Striking out on his own.
- His first business and his lackluster sales.
- What he did to increase sales.
- What did he do to figure out if there would be demand for this next products.
- How he stumbled on chewing gum idea.
- What he did to beat the competition.
- What he did when he was about to go bankrupt.
- An innovate Marketing idea he devised.
