I am sure you heard Zumba and probably went to a Zumba class or danced to Zumba with your gaming console. This is the Zumba founding Story.
Beto never knew English and never had enough money. Yet he grew Zumba to a global phenomenon that has spread from Miami to Mumbai, Cape Town to Beijing—and even the Pentagon .
Zumba feels like a dance party that just happens to have fitness side effects.
The company’s growth has been just as explosive reaching 300+ million in revenue.
What you could learn from this episode:
- How he accidentally hit upon the zumba idea.
- Why he decided to try zumba in America.
- How he stayed determined even after failing 2 times in America.
- How he knew that America would like his dance.
- Meeting his co-founder accidentally.
- Their first plan to make money and why it failed.
- How they raised money without going to investors.
- A surprise call which saved them.
- How they stumbled on the franchising idea.
- A radical idea on how to make money.
